The task was to scale the Eastern European subversive thinking and resourcefulness.

Ten years and 250 Lions later, McCann Europe became the creative powerhouse of the network, recognised multiple times as Campaign’s Magazine Network of The Year (2019, 2020, 2021, 2023, 2025). Most importantly, creative success was evenly distributed, with no less than seven offices having climbed the stage to win Cannes Lions Grand Prix & Titanium Lions, D&AD Black and Yellow Pencils.