I am most proud of leading Mastercard creative transformation over the past seven years, recognised with a One Show Penta Pencil, multiple Cannes Grand Prix and Titanium Lions, and several D&AD Black Pencils.

In 2018, we redefined 'Priceless' to position the brand beyond payments and conspicuous consumption. By articulating financial inclusion as our core purpose, we built a platform for innovation that resonated globally and locally.