I’m most proud of the creative transformation of the Mastercard brand over the past seven years recognised with a One Show Penta Pencil, four Cannes Grand Prix and Titanium Lions and D&AD Black Pencils.

We started back in 2018 by redefining the meaning of "Priceless" for a world moving beyond the card and conspicuous consumption. Articulating financial inclusion as the brand's purpose was key to creating a platform for innovation.