Coming of age under a communist dictatorship was a blessing in disguise. I learned the hard way that subversive thinking can be a high risk, but also high reward strategy.

You can find the same resourcefulness in the work I led first in Romania, where I cemented my challenger approach and philosophy, then in Europe where i tried to instil the same spirit.

Since 2018, I have led Mastercard creative transformation globally, recognised by the One Show’s Penta Pencil 2024.