Few know that True Name launched as a press release before it was a product. This strategy helped the team pitch the vision to banks, making it a reality in 50 markets worldwide.
We turned a local relief effort for our Ukrainian colleagues into a scalable smart-data platform for refugees everywhere.
"Room for Everyone" continued the effort initiated by "Where to Settle," helping Poles and their Ukrainian neighbours economically thrive.
Eldar, a copywriter with cerebral palsy, channeled his lived experience into 'ThisAbles.' He transformed his personal daily hacks into open-source, 3D-printable IKEA add-ons accessible to the world.
The "Bread Exam" subverted traditional bread-making recipes to disguise breast self-examination tutorials to bypass deep cultural taboos in the Middle East.
To promote Swedish food industry sustainable practices we released a hyper-realistic mockumentary promoting "lab-grown human meat" as the solution to the global food crisis.
A literal false flag operation. Rom Chocolate 'sold out' to American branding overnight, sparking a nationwide outrage that tricked an entire country to rediscover their patriotism, and, eventually, the humble chocolate bar.