Mastercard’s creative transformation relied on shifting the meaning of "Priceless" from spending to financial inclusion.
Few know that True Name launched as a press release before it was a product. This strategy helped the team pitch the vision to banks, making it a reality in 50 markets worldwide.
We turned a local relief effort for our Ukrainian colleagues into a scalable smart-data platform for refugees everywhere.
True financial inclusion means accessible design. The Touch Card solves the 'flat card' problem for the visually impaired, using simple tactile notches to offer independence and confidence to millions.